RFU's Day to succeed Campbell as FA Director of Women's Football
Written by Training Ground Guru — April 24, 2024
Former England rugby union captain Sue Day is to replace the outgoing Sue Campbell as the new Director of Women's Football at the Football Association.
Day is currently Chief Operations Officer and Chief Financial Officer at the RFU. The 51-year-old, who won 59 caps for England, is also a founding trustee of the Women's Sports Trust and was awarded an MBE in 2020 for her work on gender equality in sport.
"It is an honour to be able to join The FA in this incredibly exciting role, at a pivotal moment in the history of the sport," said Day, who will officially join the FA in December. "Women's football has the opportunity to change the sporting and societal landscape forever, and I am very excited to be part of that.
"I grew up playing football every day in the school playground, then one day I was told I wasn't allowed to play with boys on the school team. I am passionate about making sure that future generations have the equal opportunities that weren't afforded to so many girls like me."
Day will have a “wide-reaching remit” the FA said, which will include leading the “delivery and evolution” of the 2024-28 women’s strategy, “including our ambition for equal access for women and girls across every level of the game.”
She will also be in charge of developing, improving and raising awareness about Para football for players with disabilities. England women's senior and development teams will remain under the leadership of Technical Director Kay Cossington.
"Sue's professional expertise and passion for women's sport combined with her business acumen made her the standout candidate for the role," said FA CEO Mark Bullingham. "Her credentials show she has the vision and leadership to make the most of this moment in time to take the women's game and para football to new heights."
Campbell will leave after eight years in the role. The Lionesses won Euro 2022 on her watch.